Part 2 of 3
Systeme.io Sales Page
Complete copy for a one-page sales page. Paste each section into systeme.io's page builder in order.
Below is the fully designed sales page as it should look and read. Each labelled section maps directly to a systeme.io block type.
[ SYSTEME.IO BLOCK: HERO ]
You Fall Asleep Fine.
It's 3am That's the Problem.
The only 7-night protocol that stops middle-of-the-night waking — without sleep restriction, sleep diaries, or advice you've already tried. Built specifically for how sleep changes after 60.
No refunds · Instant PDF download · 26 pages · Large print
[ BLOCK: TEXT ]
You know exactly what this feels like.
It's not that you can't sleep. You fall asleep fine — that's never been the problem. The problem is somewhere between 2 and 4 in the morning, you're just… awake. Wide awake. For no reason you can explain.
You lie there. An hour passes. Sometimes two. You watch the clock. You try not to watch the clock. You run through tomorrow's list. You tell yourself to stop running through tomorrow's list. By the time you finally drift off, it's almost time to get up anyway.
You've tried everything. Melatonin (stopped working after three weeks). Magnesium (helped a little, then plateaued). No screens after 9pm. White noise machine — still running. Sleep hygiene, done perfectly, for months. Nothing works consistently.
Your doctor said: "It's just part of getting older."
And you accepted it, with barely contained fury.
That's not an explanation. That's a dismissal. And you deserve the actual explanation.
[ BLOCK: TEXT + CALLOUT ]
Here's why it's always 3am — and not some other time.
This is the explanation that nobody gives you — not the sleep hygiene articles, not the apps, and not your GP.
After 60, two specific biological events intersect at approximately 3am for most adults. First, your body's natural cortisol rise — part of its awakening preparation cycle — begins earlier and hits higher than it did at 40. If anything in your evening primed that cortisol, the rise pulls you from light sleep into full wakefulness. Second, after 60, your sleep is structurally lighter in the second half of the night. In your 40s, you'd cycle back down. Now, the cortisol rise catches you at exactly the wrong moment. Every night. Almost to the minute.
This is not vague ageing. It has a name. It has a mechanism. And the mechanism has a fix — one that works specifically for how your body operates after 60, not for a 38-year-old who can't fall asleep.
[ BLOCK: TEXT + LIST ]
Why what you've tried didn't work.
You didn't fail. The tools were wrong for your specific problem.
- Melatonin supplements the timing signal — it doesn't rebuild sleep architecture. And the correct dose for adults over 60 is 0.5–1mg taken 2 hours before sleep, not 5–10mg at bedtime. The higher dose is actively fragmenting your second half of the night.
- Sleep hygiene addresses sleep onset — getting to sleep. That is not your problem. Applying sleep-onset advice to a sleep-maintenance problem is like treating a broken arm with headache medicine. Correct medicine. Wrong problem.
- CBT-I apps and programs were built on trials that skewed under 55. Sleep restriction therapy carries an elevated fall risk for adults over 60. The sleep diary is cognitively demanding when you're already running on poor sleep. It was not built for you.
[ BLOCK: DARK SECTION ]
What The 3 A.M. Fix actually is.
A lean, designed, printable 26-page PDF. Not an ebook. Not a course. Not an app that locks you out when you miss a diary entry.
Seven nights. One focus per night. Each night card is a standalone page you can put on your nightstand. Read tonight's card only — not all seven. By Night 7, you'll have identified the 2–3 interventions that are doing the actual work for your specific body.
Large print. High contrast. Designed to read at 11pm when you're tired. Because the competitors who put their programs in 10-point dense body copy told you this wasn't built for you. This one is.
N1Wake Anchor
N2The 3am Rule
N3Cortisol Window
N4Nap Decision
N5Temperature
N6Cognitive Offload
N7Your Protocol
[ BLOCK: CHECKLIST ]
Everything inside the guide.
- Section 1 — Why Your Sleep Broke After 60: The biology in plain language. Three mechanisms, each explained in 3–4 sentences. The explanation you were never given.
- Section 2 — The 10-Minute Setup: Two diagnostic questions that route you to the right emphasis. Three one-time environmental decisions, made once and never revisited. No sleep diary.
- Section 3 — The 7-Night Protocol: One standalone page per night. Tonight's focus, the why, what to do, and what to do if you wake anyway.
- Section 4 — The Nightstand Reference Card: The complete 4-step 3am sequence compressed to 8 bullets. Print it, put it under your lamp.
- Section 5 — When It's Not Just Your Clock: A decision tree covering sleep apnea, nocturia, medication interactions, and when to see a specialist. The responsible section competitors skip.
- Section 6 — Sources & Credibility: Six clinical citations in plain language. Because you shouldn't take health advice from a source that won't tell you where it came from.
[ BLOCK: TWO COLUMN ]
Is this for you?
This IS for you if...
- You're 60–75 and wake consistently between 2–4am
- You fall asleep fine — staying asleep is the problem
- You've tried melatonin, sleep hygiene, and at least one program
- You want an explanation, not just another list of tips
- You want something that starts tonight
This is NOT for you if...
- You struggle to fall asleep in the first place
- You have diagnosed, untreated sleep apnea
- You're looking for a supplement recommendation
- You want an 8-week program with daily check-ins
[ BLOCK: FAQ / OBJECTION ]
If you're thinking: "This is probably just sleep hygiene, repackaged."
That is the exact objection this protocol was designed to address.
Section 1 opens with it head-on. The biology explainer — the reason it's 3am, specifically, and why that time is not random — is the thing buyers say they screenshot and send to friends. It is the explanation most of them have been looking for for years. If you've read 15 sleep articles and felt vaguely condescended to by all of them, this was written in direct response to that experience. If it reads like the same advice, return it. (The table of contents is on page 2. Judge for yourself.)
"I've spent $300 on programs that didn't work. Why will $17 be different?"
Because those programs were built for general insomnia — not for the specific biological changes that happen after 60. Sleep restriction therapy was not designed for adults over 65. CBT-I sleep diaries were not designed for someone running on four hours. This protocol was designed from the sleep medicine literature on adults over 60 specifically. Those are different bodies of work. That's the difference.
[ BLOCK: PRICE + CTA ]
Your Investment
$17
Less than one month of supplements already on your counter.
Instant PDF download · No refunds · No recurring charges
"You fell asleep fine. It's the staying asleep that was the problem.
Now you know why. And you know what to do about it."
Systeme.io setup note: Build this as a standalone sales page (not a funnel step). Set the page URL to something clean like yoursite.systeme.io/3amfix or connect a custom domain. The "Get Instant Access" button should link directly to your Gumroad checkout page. Systeme.io handles the email capture for the free guide separately — keep those two flows distinct.